http://www.wired.com/epicenter/2009/04/next-music-battle-hulu-vs-vevo/

http://en.wikipedia.org/wiki/Vevo

http://www.wired.com/epicenter/2009/09/vevo-in-talks-with-cbs-nbc-for-original-music-programming-billboard/

http://www.wesleyverhoeve.com/the-truth-about-vevo-or-lets-all-roll-our-eyes
http://www.dailymail.co.uk/sciencetech/article-1169040/YouTube-launch-premier-music-video-website-Universal.html

Case Study

Vevo was jointly owned by two major music labels, universal and Sony, and Abu Dhabi media. It has been a major force in the music video distribution- practically invisible.

All major artists on YouTube have signed deals with vevo to promote and upload their music video up on their channel.

Rio Careff, former universal executive who started the venture, explained that the industry had originally licensed its videos to far too many places. "That's good for the consumer, "he said, "but all of those places are selling the same content to advertisers."

Now though, he says, the advertisers have less choice, because the industry, through Vevo, presents a united front.

"Vevo can say to advertisers, only we can present you with 60 million video viewers in the 18-34 demographic. Ubiquity for the fan, scarcity for the advertiser is the best way to maximise the value of the content."

YouTube was officially set up for its audience, letting them upload videos without no hassle and no comments being posted about copyright terms. Since vevo has been launched audience empowerment has been taken away, the YouTube audience feel vevo has taken over their rights, taking down videos which may be copyrighted.

How has the shift of audience empowerment been dominated over by institutions?

http://www.ghacks.net/2009/12/09/youtube-and-vevo-whats-the-deal/

http://en.wikipedia.org/wiki/Social_impact_of_YouTube

http://www.google.co.uk/support/forum/p/youtube/thread?tid=08b464c4cc71754b&hl=en

http://www.copyhype.com/2011/09/the-copyright-infringement-isnt-theft-trope/

http://blogs.hbr.org/haque/2009/12/how_vevo_makes_google_more_lik.html

http://articles.latimes.com/2010/jun/03/business/la-fi-ct-facetime-20100603

http://articles.businessinsider.com/2010-06-22/tech/30101017_1_music-videos-vevo-lady-gaga-s-bad-romance

http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2011/04/can_vevos_videos_make_money_fo.html

http://www.huffingtonpost.com/2011/03/29/myspace-vevo_n_842195.html

http://www.stumbleupon.com/discover/corporate-propaganda/

http://blog.vevo.com/privacy-policy/

http://www.afterdawn.com/news/article.cfm/2009/12/17/review_vevo_the_label_owned_online_video_service

vevo bibliography

Vevo- politics in the media

http://www.stumbleupon.com/discover/corporate-propaganda/

Vevo is a media group made up of Sony, Universal and EMI.

vevo's way of transmitting a message to the population is obviously by its music video and its presence over YouTube. Every major artist has a vevo account, and vevo uploads their videos, and promotes their music for them. There are a lot of ads featured on vevo, before and after the video, this obviously generates more money for vevo. When YouTube was setup it was mainly for the audience to upload videos, a bit like a social site, after vevo joined it’s become something different. People’s videos are taken down as some are accused of pirating a video.

Everyone involved in the business vevo is a gatekeeper, only the artist is put at the forefront, the major work is done by the people behind the scenes.

politics in the media

Politics in the media
propoganda- spreading a message to a population but through a twisted lense.
can be done in a obvious way or either subliminal, subtle through talking heads and gatekeepers.