Vevo is a media group made up of Sony, Universal and EMI.
vevo's way of transmitting a message to the population is obviously by its music video and its presence over YouTube. Every major artist has a vevo account, and vevo uploads their videos, and promotes their music for them. There are a lot of ads featured on vevo, before and after the video, this obviously generates more money for vevo. When YouTube was setup it was mainly for the audience to upload videos, a bit like a social site, after vevo joined it’s become something different. People’s videos are taken down as some are accused of pirating a video.
Everyone involved in the business vevo is a gatekeeper, only the artist is put at the forefront, the major work is done by the people behind the scenes.
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